RevitaLab
Brand Identity
RevitaLab is a conceptual healthcare diagnostics brand created as a passion project. Designed to empower individuals to confidently face their health concerns, RevitaLab focuses on trust and reassurance. It encourages people to "See Beyond" their fears and prioritize their well-being. Although it's a concept, it embodies a blend of approachability and professionalism, aiming to transform the health diagnostics experience into one of empowerment and proactive care.
See Beyond the Fear,
Embrace Your Health
Deliverables
Brand Identity
Motion
Website
Art direction
The Challenge
One of the biggest challenges was creating a brand that could instill trust and alleviate the fears patients have about medical testing. The design had to appeal broadly, from young adults to seniors, and needed to stand out in a crowded marketplace filled with similar services.
One of the biggest challenges was creating a brand that could instill trust and alleviate the fears patients have about medical testing. The design had to appeal broadly, from young adults to seniors, and needed to stand out in a crowded marketplace filled with similar services.
Approach
I began with thorough research into competitors and patient behavior. The insights gained revealed that fear of test results often prevents people from seeking the care they need. This understanding informed the entire strategy, leading to the concept of “See Beyond.” This phrase became a central theme in the identity, encouraging patients to look past their immediate fears and focus on the long-term benefits of proactive health care.
In the design process, I prioritized simplicity and a sense of care. The logo, crafted with clean lines and a modern aesthetic, incorporates a heart shape to symbolize compassion. The color palette revolves around various shades of blue, chosen for their calming and trustworthy associations. The typography was carefully selected to strike a balance between authority and approachability, ensuring all communication is both clear and welcoming.
The visual elements incorporated intentionally transparent 3D designs of body parts, allowing viewers to see through and recognize that health concerns might be more complex than they initially seem.
Results
The completed brand identity exceeded my expectations. It successfully captured the essence of RevitaLab—reliable, caring, and forward-thinking. This project was a reminder of why I love what I do—using design to make a real difference in people’s lives. RevitaLab isn’t just a brand; it’s a reflection of my commitment to creating work that matters.
